We know that we shouldn\’t judge something immediately when we see it. However, we can\’t help our human nature and each day we must quickly judge things so that all of our time isn\’t wasted. The result of this is that as a blog author, you must learn to write effective titles for your legal blog.

Your best content will remain undiscovered if you don\’t make the effort to write effective titles.

Below I\’ve listed 5 ways you can increase the responses to your blog post titles:

1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren\’t legal professionals.

2. Titles on magazines are a great resource – Magazine copywriters are competing with hundreds of other magazines on the rack for your attention. Online articles often work the same way. You can learn from people who have been doing this successfully for a long time. Browse through the titles of articles on magazine covers for ideas.

3. Use Numbers in Your Title and Lists for Your Posts – I\’ve said it before and it\’s worth repeating: People on the web love lists. It creates concise, bulleted information that can be digested quickly and easily. If you are reading this post right now, you are seeing an example of using a number in the headline to capture a reader\’s attention. There is a funny, comedy site called Cracked that does a nice job of using this technique with many of their posts.

4. Solve a problem – People who are reading your legal post don\’t care about you. They care about their own wants, needs, and problems. If you offer a solution to a problem they identify with, you will have yourself a reader. A good example of this is a post I wrote titled: \”5 Ways to Attract More Readers to Your Legal Blog\”. The headline was effective because it solved a problem others identified with: the need to get more readers.

5. Give an explanation on how to do something – Take this article as an example. By explaining how to effectively write legal blog post titles, I am explaining how to accomplish something many people need help with. Even though it may seem obvious or routine to a professional, providing basic knowledge to people without your expertise is a big draw.

Be sure to keep your titles short if possible. A good length is in the neighborhood of 7-9 words. In addition, capitalizing the first letter of each word is important.

Get the lawyer internet marketing guide library. The library includes: 5 Lawyer Marketing Mistakes, Retaining A lawyer SEO Consultant, Getting Found On Google, The Top 7 Google Tools Lawyers Should Be Using, lawyer Websites Done Right, and many more.

categories: legal blog,writing for blogs,lawyer marketing,advertising for lawyers,writing,blog,blogging,law,legal,marketing

Lawyers are still holding tightly to the older, more traditional ways of marketing. As we\’ve heard before, old habits die hard. This is especially true when it comes to lawyers advertising their services in the web 2.0 universe. The effects of too much self-promotion are becoming abundantly clear.

Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.

Gaining a presence on the web can work both for you and against you. In other words, even though people may know who you are, it may be for the wrong reasons. When you are marketing professional services, such as legal services, not all publicity is good publicity.

Make sure you aren\’t producing content that is purely self-promoting.

The following are some suggestions to avoid egregious self-promotion.

1. It isn\’t all about you. The reality is that by writing about what you know, by being an expert in your field, you are promoting yourself is a good, but more subtle way. Think about the last time you read something you really admired or found interesting. If you didn\’t know who the author was previously, chances are you took the time to find out afterward. This is what lawyer marketing in the web 2.0 world is about. Contribute good info and you will be remembered.

2. Attention on the web is fleeting. With lawyer marketing in web 2.0, your time is limited. You need to be helpful but concise. I always tell people to create bullet lists, outlines instead of long essays. Provide a lot of information in a small space.

3. Post new content frequently, but don\’t get consumed. Internet users and people that follow blogs expect new content more often than once every three months. However, it isn\’t necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.

4. Be yourself. Put a creative and interesting spin on your articles. As the pool of information on the internet fills, you need to be interesting and relevant to rise to the top. The best way to achieve this is to speak in your own voice.

Download This Free Guide: The Short Guide To Getting Your Law Firm Found In Google. Simply having a website is like having a needle in the internet haystack. There are many law firm SEO techniques that need to be done over time to actually get your site found.

Writing a legal blog can take a lot of work. It is important that you are consistently posting new material to your blog. Coming up with ideas for that material can be tough. Here are 5 ideas to get the juices flowing:

1. Create A List – Internet users love to read lists. Lists are easy to digest and fit with the way content on the internet is read.

2. Share Helpful Links – Finding good articles and resources isn’t as easy as it may seem. Your readers will appreciate a list of links to articles, resources, or stories that you found useful. They respect your opinion, so share it with them.

3. Tell a Good Story – Nothing will engage your readers more than an interesting story. Tell about a personal experience you had or something you are struggling with at your practice. Your readers will identify with you and it will certainly help get the conversation flowing.

4. Offer Your Legal Expertise – Of course you want to be careful not to give legal advice. However, you will find that many people have questions or want answers about legal topics. Offer up general legal expertise to establish yourself as a leader in your field.

5. Read Other Blogs In Your Legal Niche – Reading other industry blogs and staying current on the posts is a great way to get ideas for your own blog.

If you take the time to consistently write good legal blog posts, you will see a big gain in your lawyer marketing efforts. A blog will help you get found by search engines, establish your credibility in your niche area of the law, and provide a valuable resource to potential clients looking for examples of your expertise.

Your employees may well be writing blogs and blogging about what should be private as well as secret matters matters at your own hard earned business or workplace. These same “trusted ” employees may not even think that they are doing anything wrong or untoward.

You may be surprised to know that the number of blogs has been growing tremendously in the recent past Blog herald, a Blog authority “, indexed the startling count of 50Million blogs as of the end of May 2006. Even at that point the growth of blogs and the Blog count was almost logarithmic with no end in site. No doubt about it there are tons of blogs out there of every shape and description , the growth is phenomenal , No doubt some of your employees are out there Blogging which at the very least not only involves their home , family and personal lives but events and personalities at work , no doubt.

It is easy today to blog . The costs are trivial , if not free of charge. The tools are easy. If you can write on a simple word processor then you can blog . Simple as that.

Working stiffs in your employee , or even those past your employ , and who were “let go” are in a position to a lot of damage to your hard earned “corporate image”. On top of that once out of the floodgates , it is virtually impossible to control and limit the spread of this information . Once on the “net” , it is now fair game for copy and dissemination. Never mind the caches and stores in and around and through out the whole world wide web .

In order to protect your business from damaging employee blogs and to reduce the risk of falling to bloggers damaging content, the following steps would be advisable;

First, create an environment where information and ideas are freely exchanged in your organization. This will allow employees with personal issues and opinions to feel free to express them within the parameters of the organization. It would be much easier to deal with it here than when its goes to the web.

Your company , firm or organization , most likely has extensive policy and procedures manuals already . Do these manuals have procedures , polices and rules when it comes to blogs and online blogging ?

The amount of time and effort spent , should you have a raging bonfire of a loss of private trade data , or procedures can be immense. All in all its a waste of time. It can be said that some management levels actually like to fight and even create “fires” as a means of justification of their existence and pay. Would it not be smarter from the very start to have clear policy procedures in place , including a signed non-disclosure document , clearly listing rules ,proceedings and a time line after leaving the employee ? Large corporations do this as a simple matter of routine . Should not this be your established pattern as well ?

Blogs are a powerful tool in today’s business climate which can be used for good or bad. Remember it can only take one Blog entry to destroy your business image or customer base that took 20 years to develop and nature. Take responsible steps to embrace the culture and avoid the pitfalls.

Post Job Internet Manitoba

Your employees may well be writing blogs and blogging about what should be private as well as secret matters matters at your own hard earned business or workplace. These same “trusted ” employees may not even think that they are doing anything wrong or untoward.

Blogs are here , there and everywhere. Their growth in numbers and prevalence to say the least is almost sky-high. Yet who is minding the store .? Are your employees “blogging behind your back” ? about corporate secrets ?

It is easy today to blog . The costs are trivial , if not free of charge. The tools are easy. If you can write on a simple word processor then you can blog . Simple as that.

Working stiffs in your employee , or even those past your employ , and who were “let go” are in a position to a lot of damage to your hard earned “corporate image”. On top of that once out of the floodgates , it is virtually impossible to control and limit the spread of this information . Once on the “net” , it is now fair game for copy and dissemination. Never mind the caches and stores in and around and through out the whole world wide web .

What should management , employers and supervisor do to prevent such damage and havoc ? What steps and procedures be implemented and firmly in place ?

Believe it or not , there are organizations out there , whose management view their role in life is to protect their perks and privileges . Any open concerns and discussion is seen by this form of management as a personal attack on them , or a direct threat to their apparent power and position. Its a matter of no matter what “I will teach you who is boss” ( often at great expense to corporate morale and profitability ). It is hard to imagine a greater means of creating dissension , hostility and even anger in the ranks.

Your company , firm or organization , most likely has extensive policy and procedures manuals already . Do these manuals have procedures , polices and rules when it comes to blogs and online blogging ?

Also, require employees to sign a non-disclosure contract as a standard in employment. And ensure that older employees as well as new hires are required to sign this form. As part of this policy make it clear that release of confidential corporate information is legal grounds for immediate dismissal from the firm and set policies and guidelines that prohibit employees from publishing defamatory blogs about your business, co-workers or clients.

Blogs are a powerful tool in today’s business climate which can be used for good or bad. Remember it can only take one Blog entry to destroy your business image or customer base that took 20 years to develop and nature. Take responsible steps to embrace the culture and avoid the pitfalls.

Top Search Google MSN Bing